Brown should be simple. Somehow, it is not. Dark chocolate, mocha, cinnamon, almond, coffee, caramel, mahogany, ochre — an entire spectrum of "basically the same color," each with its own undertone, its own attitude.
So how do you pick just one? Universal and classic, or unique and standout? That was the fight happening in my head, staring down the neverending brown leather samples.
Seeing the cinnamon/burnt orange leather, I knew it was perfect for our UT fans — their colors, on a buckle shaped like their mascot. But would it work outside Texas? A buckle that bold already made a statement; would cinnamon be too much on top of it?
Holding the sample in my hands, I knew this belt had to be made. Even if it was only appreciated by UT fans, it was a gamble I was willing to make.
It's been over a year, and Texas reigns supreme as our largest market for the Signature Longhorn in cinnamon brown, but I've been pleasantly surprised by its growing popularity in other states, especially California. Turns out you don't have to be from Texas to want a little confidence at your waist. Say hello to your next hero piece — use code LONGHORN10 for 10% off, good through next week.
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